haircare products wella

Strong customer focus, high quality products and user-friendliness are central to the products aimed at consumers. The end-consumer market’s prime target area is identified by the hair colour segment. Innovative styling and care products complete the product range. In addition to Wella, brands like Londa, the ethnic Ultra Sheen and Gentle Treatment brands from the US, the designer brand Nicky Clarke from the UK and Decoré from Australia all contribute to growth in the consumer division.