Alterna – short for “alternative” – is the professional hair care line that is inspired by and designed for the true demands of today’s salon professional. By going back to the basics of hair care and what the hair needs in order to grow strong and healthy, Alterna enzymetherapy was developed.

Enzymes provide the stimulus for every chemical reaction that occurs in the body. The assimilation of essential ingredient in the hair is no exception. As we age, our enzyme count decreases, causing us to absorb fewer nutrients into the scalp and hair. This is why our hair begins to lose its luster and shine. For this reason, it is crucial that we supplement the hair not only with essential building blocks it needs, but also with the enzymes (the catalyst) required to help break these components down into a useable form.

The enzymetherapy complex used in Alterna’s products is the first complex to incorporate both hair’s essential building blocks and the specific enzymes required to help the hair maintain a strong, healthy, youthful appearance. For the first time, hair can absorb an advanced level of essential fatty acids, vitamins, minerals and proteins – regardless of one’s age or hair/scalp health. So you not only clean the hair, you change the hair.